Less Typing per Vehicle
VIN decoding fills in the details your team would otherwise enter by hand.
ListingBuilder Addon
VIN Decoding and AI Vehicle Descriptions for Car Dealers
Decode a VIN to fill in the vehicle's details, then generate a written description from those details and your dealership's information. Edit it anytime, and let it refresh every two weeks.
Vehicle Details and Descriptions
What Is ListingBuilder?
ListingBuilder is an add-on for IIManager and LotPix that handles two of the slowest parts of listing a vehicle: entering its details and writing its description. It includes both VIN decoding and AI vehicle descriptions, and works for new and used inventory.
VIN decoding, using ChromeData, fills in the vehicle's details. The AI vehicle description combines those details with your dealership's name, location, phone number, and website to write the listing comments.
Four Simple Steps
How ListingBuilder Works
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Find or Add the Vehicle
Select a vehicle already in IIManager or search for its VIN. You can also decode a VIN right from the LotPix app, either for a vehicle already in your inventory or by adding the VIN on the lot. LotPix doesn't have a built-in VIN scanner, so type the VIN or use your phone's built-in text scanning to fill it in.
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Check the Details
Decoded details fill in automatically. Add or correct anything the decode didn't cover.
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Generate the Description
Generate it for one vehicle at a time, or set ListingBuilder to write descriptions automatically as vehicles are added.
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Review and Send
Edit the description as needed. It appears on your website and goes out to the exports and channels you choose.
Vehicle Data
VIN Decoding
A full VIN decode from ChromeData fills in the vehicle's factory details, so your team doesn't type them by hand for every unit. The exact fields populated depend on the vehicle and available VIN data.
Without ListingBuilder, IIManager and LotPix can match a VIN to basic manufacturer data. ListingBuilder adds the full decode, which also powers the AI vehicle description.
Written for Your Inventory
AI Vehicle Descriptions
ListingBuilder writes a description for each vehicle from its details, so your listings don't repeat the same boilerplate.
Each description includes your dealership's name, location, phone number, and website, so shoppers know where to find the vehicle and how to reach you. Generate descriptions manually for each vehicle or automatically, and edit any of them before or after they're published.
Our team can also customize any part of your descriptions to fit your dealership, for an additional fee.
Keep Listing Copy Current
Descriptions That Refresh Every Two Weeks
Every two weeks, ListingBuilder rewrites each vehicle's description using your format and the vehicle's current details. A vehicle that's been on your lot for a while gets new wording instead of the same comments it had on day one.
Your Listings, Your Choice
You Control Where Descriptions Go
The description field shows on your website. For inventory exports, you choose whether descriptions are sent. Before broadcasting a vehicle to email, social media, or marketplaces, you can change the description or leave it out.
Your Website
Descriptions appear with vehicle listings.
Inventory Exports
Choose whether to include descriptions in your export feeds.
Manual Broadcasts
Edit or omit the text before sending to email, social media, or marketplaces.
Built for Dealerships
Why Dealers Use ListingBuilder
A Description on Every Listing
Vehicles don't go live with blank or one-line comments.
Listings That Don't Go Stale
Descriptions refresh every two weeks, so vehicles that have been on your lot for a while get new wording.
Works in IIManager and LotPix
Decode VINs and manage descriptions where you already manage inventory and take photos.
Dealer Questions, Answered
ListingBuilder FAQ
What Dealers Ask About VIN Decoding and AI Descriptions
Answers to common questions about VIN decoding, AI vehicle descriptions, editing and customizing descriptions, automatic refreshes, where descriptions appear, and pricing.
What is ListingBuilder?
An add-on for IIManager and LotPix that decodes a vehicle's VIN to fill in its details and generates an AI-written vehicle description from that information.
What does VIN decoding fill in?
The fields populated depend on the vehicle and the VIN data available. The complete field list will be added once confirmed.
What's the difference between manufacturer data matching and a full VIN decode?
Without ListingBuilder, IIManager and LotPix can match a VIN to basic manufacturer data. ListingBuilder adds a full VIN decode, which fills in more detailed vehicle information and powers the AI vehicle description. The complete field list is pending confirmation.
Can I decode a VIN from my phone?
Yes. With ListingBuilder, you can fully decode a VIN right from the LotPix app. Select a vehicle that's already in IIManager, or add a new VIN and decode it on the spot. To enter a VIN, type it, or use your phone's built-in text scanning to read it from the windshield or door jamb.
What information does the AI description use?
The vehicle's details, along with your dealership's name, location, phone number, and website.
Are descriptions created automatically?
Your choice. Generate them one vehicle at a time, or set ListingBuilder to create them automatically.
Can I edit the description?
Yes. You can edit any description manually, before or after it's published.
Can the descriptions be customized?
Yes. Our team can customize any part of your descriptions, including the tone, length, wording, and the dealership details included. Once it's set up, your custom format is added to your account, and every new description follows it. Customization is an additional fee.
Do descriptions change over time?
Yes. ListingBuilder refreshes each description every two weeks, using your format and the vehicle's current details, so longer-listed vehicles don't keep the same wording. How this interacts with manual edits, and whether refreshes can be turned off, still needs confirmation.
Where do the descriptions show up?
The description field appears on your website. You choose whether it's sent in inventory exports, and you can change it or leave it out before broadcasting to email, social media, or marketplaces.
Do I need to review the descriptions?
We recommend checking each description before it goes live. The AI writes from the information available, so confirm that features, condition, and history match the actual vehicle.
Does it work for new and used vehicles?
Yes. ListingBuilder works with both new and used inventory.
Is VIN decoding sold separately?
No. ListingBuilder includes both VIN decoding and AI vehicle descriptions, for one price.
Is ListingBuilder included in my setup?
ListingBuilder is an add-on with a one-time setup fee. Monthly pricing depends on your plan and how many vehicles you add each month. See the Get Started page for plans.
Get LotPix
Take Better Vehicle Photos, Right From the Lot
Download LotPix for iPhone or Android. An IIManager account is required.
Vehicle Image Studio
Give your inventory a better first impression.
From cleaner backgrounds to branded photos, find the tools that fit your dealership. Tell us what you need and our team will follow up with more information.
- Give your listings a consistent, professional look.
- Highlight your dealership and vehicle features.
- Simplify your vehicle photography workflow.
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